Transformation
A New Chapter by the Sea
Because the best stories deserve a new chapter.
Some places just stay with you. This stretch of Atlantic Beach has carried a few names over the years.
Sea Turtle Inn. One Ocean Resort and Spa. And now Dune House Hotel and Spa.
The address has not changed. The feeling has not either. What is changing is everything around it: refreshed rooms and suites, new gathering spaces, and a soulful coastal design shaped by the land, the water, and the people who keep coming back.
What’s Open
We’re Glad You’re Here for It
Our guestrooms and suites are refreshed and now welcoming guests. Inspired by William Morgan’s beloved Dune House and Florida’s vintage surf culture, each space layers sea glass and sun-bleached stone with relaxed sophistication. Mornings begin by the shore, and evenings end in effortless comfort.
We’ve also teamed up with the best local restaurants and businesses in Atlantic Beach so your stay has everything it needs, inside these walls and beyond them.
A Place With History
The Story So Far
1973. Sea Turtle Inn opens at 1 Ocean Blvd, Atlantic Beach, and for decades it becomes part of the fabric of this stretch of Florida coast. A landmark for the people who know this place.
Early 2000s. The property passes into a new era as One Ocean Resort and Spa, bringing a quieter, more polished chapter to the same beachfront address.
March 3, 2026. Dune House Hotel and Spa opens its doors. Same address. A new name rooted in this land, this light, and the architecture that has always defined it.
The Story Behind the Name.
The name honors William Morgan’s subterranean Dune House, completed in 1975 and built directly into the Atlantic Beach dunes less than a mile from this address. Morgan was a Jacksonville-based architect whose earth-sheltered design sits low and grounded, shaped by the land rather than imposed on it. The structure is one of Florida’s most quietly radical works of architecture.
The interiors of Dune House Hotel and Spa were designed by Islyn Studio, a hospitality-focused design studio whose approach draws from that same instinct: rooted, intentional, and built to feel like it belongs. You see it in the rattan pendants, the sheer linen curtains catching salt air, the warm walnut and Calacatta marble, the bouclé and woven textures that ask you to slow down. Every detail is a nod to this place and to the long Atlantic light that has always been the point.
Three names. One address. The Atlantic has not moved.
Coming Soon
What’s on the Horizon
As Dune House continues to evolve, four new dining concepts are taking shape, including Coastal Farmer, our tide-to-table coastal steakhouse, Sea Turtle Scoops, Soothsayer poolside bar, and Cafe Dune. You can also look forward to a revitalized spa, a beachfront pool, curated retail from local Atlantic Beach vendors, and over 10,000 square feet of gathering and event space.
The Name That Stayed
Sea Turtle Scoops, in Summer 2026, carries forward the name that started it all. When Sea Turtle Inn opened here in 1973, it became a beloved part of Atlantic Beach’s story. That chapter deserved something more than a footnote. Some names are too good to let go of entirely.
Join Our Community
Curious Souls Welcome
And when you’re here, that pull — it’s real. First looks, new openings, and small notes from the edge of the Atlantic. The next chapter is coming in with the tide, and you will want to be here for it.
Special Offers
Frequently Asked Questions
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While our Fitness Center is being refreshed, we’ve partnered with local facilities so you never have to miss a workout. Just show your Dune House keycard and enjoy:
- LA Fitness — $20 day pass
- Planet Fitness — Complimentary first visit via the app
- Phoenix Power Yoga — $20 drop-in class
- JETSET Pilates — $19 intro class, $35 two-class pack, or $49 unlimited week via the app
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Our spa is still under construction. If you have any questions regarding services or gift cards, please call the spa at 904-853-2326!
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The pool is currently open however based on certain construction needs may be closed during your stay. Please contact the hotel directly to find out the status during your stay.
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We have 24 hour valet available during your stay.
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The majority of our guest rooms have fully transitioned to the new Dune House look and we are wrapping up the final two floors soon.
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Every movement has noise, but we do our best to keep it where you cannot hear it. Construction takes place during daytime hours only, and guest room corridors are separated from active work zones. If something feels like too much, come find us at the front desk and we will make it right. We have complimentary earplugs, too.
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Reach us at [email protected] Ask away.
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Our people. Our heartfelt hospitality. Our dedication to making every stay feel personal and memorable.
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Our refreshed guestrooms and suites are already open and reimagined. Coming soon are four new dining concepts, a revitalized spa, a beachfront pool, curated local retail, and reimagined gathering spaces, all designed to connect you more deeply with our beachside setting.
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No rebooking is necessary. Your reservation details, including rates and confirmations, will remain the same.
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Absolutely. All reservations made under the One Ocean name will be honored under Dune House without any action needed on your part.
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Dune House is evolving to create a more elevated and connected beachfront experience. The transformation introduces refreshed spaces, new amenities, and elevated experiences that reflect the spirit of Atlantic Beach and our place within the community.
The name is a nod to the William Morgan Dune House built into the dunes right here in Atlantic Beach, and to the feeling of this place itself. A house, not a hotel. Somewhere you return to, not just pass through. The name fits. We’re glad it’s finally official.